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Email Marketing

The first email, sent by Ray Tomlinson in 1971 or 1978 depending on your source, marked the beginning of the modern communication era. The message was nothing special, a series of numbers and letters that looked more like a password than a message, but its significance was profound.

The email was sent from one computer to another, traveling through a network of machines not unlike the internet we know today. Tomlinson also introduced the "@" symbol in email addresses to the world.

Gary Thuerk, a Marketing Manager at Digital Equipment Corp, sent the first commercial email years later, where the message reached a list of email addresses. And voila, email marketing was born. There were only a few hundred people on the list, but that was enough for Thuerk to claim the mantle, "Father of Spam."

Today, we're inundated with email marketing campaigns, and yes, some of it still feels spammy, but there's no denying the impact a well-crafted message can have on your customers—not to mention CRM and lead nurturing.

Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

Programmatic Buying

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Digital Media Services

But it’s also in increasingly cluttered pie, with too many distractions, constituents, and a rapidly falling attention span. There’s a plethora of platforms, devices, networks, websites and apps that audiences use and enjoy. You can’t possible reach all of them everywhere. There is an unnerving fragmentation in formats, and huge pressures on turn-around times. To make matters even more complicated, one size doesn’t fit all; ever. And then you also have to work around privacy concerns yet collect and utilize data.

In such a scenario, you need digital natives, who understand the ecosystem in all its intricacies and strategize, plan and execute the most immersive strategies with enough room for optimization, course correction and possibilities to scale.

Our team comprises experts from all allied fields in digital marketing, including but not limited to SEM & SEO experts, Social Media wizards, Creative gurus, number crunching magicians, visualizers, coders as well as anthropologists and researchers.

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